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The Consumer Preference Indicator (CPI), earlier known as the MLTVI

Use this if you are a plant breeder, to calculate the value to consumers of particular traits in ricebean. Enter the values for up to five varieties, and the program will calculate a value for the CPI.

The CPI is an index derived from a hedonic price function (Buergelt et al, 2010), so allowing an early assessment of the monetary value of a new variety.

The higher the value calculated, the more acceptable the variety is to consumers in India and Nepal. Values above 10 should be particularly appealing to them.

Variety one Variety two Variety three Variety four Variety five

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g/100 seeds

g/100 seeds

g/100 seeds

g/100 seeds

g/100 seeds





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